MAKING IT
THE COLLAB
The details present in all the articles of the genderless proposal recall William Wilson’s history, through iconic clothes (inteso come capi) in which the world of college heritage is being read in a modern key under Danilo Paura’s creative direction.
During this season, the artist has tried to reinterpret streetwear trends, elevating them to a refined and never-trivial aesthetic. These products are just a sneak peek of the brand’s new direction. After significant rebranding work, it reemerges with a unique, contemporary, and recognizable proposal, ready to come back and establish itself on the national and international scene.
WHO's DANIlo PAURA?
Danilo Paura is an influential Italian fashion designer with a fascinating story in the world of fashion. Born and raised in Milan, since he was young, he has grown a passion for design and art. After studying fashion in “L’Accademia di Belle Arti di Brera” he started to work in the fashion industry, gaining valuable experience and refining his unique aesthetic.
Danilo Paura
In 2010, he founded his own homonymous brand, Danilo Paura, which has rapidly been affirmed as one of the most innovative and avant-garde labels of the Italian panorama.
His fusion of streetwear, juvenile culture, and artistic references has captured the attention of celebrities, influencers, and fashion enthusiasts all over the world.
His collections are characterized by bright, bold, and eccentric colors that break conventional schemes. Danilo Paura is known for his capacity of creating a blend between contemporary style and retrò nostalgia, mixing traditional elements with a touch of experimentation.
In 2010, he founded his own homonymous brand, Danilo Paura, which has rapidly been affirmed as one of the most innovative and avant-garde labels of the Italian panorama.
His fusion of streetwear, juvenile culture, and artistic references has captured the attention of celebrities, influencers, and fashion enthusiasts all over the world.
His collections are characterized by bright, bold, and eccentric colors that break conventional schemes. Danilo Paura is known for his capacity of creating a blend between contemporary style and retrò nostalgia, mixing traditional elements with a touch of experimentation.